Sticker Mule sells products designed to carry other people’s messages. Under Anthony Constantino, the company has increasingly become a stage for one man’s grievances, political devotion, and apparently inexhaustible need for attention.
The record is ugly. Customer information exposed during a backlash. Transgender people turned into campaign fodder. A disability slur packaged as a promotional joke. Workplace complaints, pandemic minimization, a fabricated newspaper quotation, and questions about the boundary between business advertising and a congressional campaign. Above it all hangs Constantino’s extravagant devotion to Donald Trump—a spectacle of self-humiliation dressed up as leadership.
The pattern invites a severe judgment: Constantino appears to expect deference from almost everyone around him while reserving an extraordinary degree of deference for the man above him. Customers may be scolded. Critics may be insulted. Trump gets the monuments.
Customer relationships treated as political property
In July 2024, following the attempted assassination of Donald Trump, Sticker Mule sent customers a political email signed by Constantino. It defended Trump supporters and paired its appeal with a discounted shirt offer. Wired documented the backlash.
The moral appeal arrived with a sales pitch attached. Customers who had entrusted a supplier with their business were suddenly being asked to participate in its owner’s political moment. Constantino chose to bring that argument into their inboxes. He cannot reasonably expect to control their reaction as well.
The response to criticism raised a more serious concern. Forbes reported that the company published angry customers’ names and email addresses on social media.
Publishing customers’ identifying information during an argument is a grotesque abuse of commercial trust. People provide contact details to receive orders and resolve problems. They should never have to wonder whether those details will become material for their supplier’s next public feud.
The company’s contempt was also explicit. According to the same Forbes report, its X account told a departing customer: “You only hurt yourself doing it. We’ll be fine and you’ll be stuck buying from an inferior brand.”
What a miserable advertisement for a business. A customer expresses a preference, and the company responds like a rejected suitor insisting nobody else will ever measure up. The arrogance is almost comical. The attitude toward customers is considerably less amusing.
Constantino reported threats against himself and employees. Those threats were unacceptable. So is treating ordinary criticism as grounds for retaliation. The employees fielding the fallout deserve better than becoming supporting characters in their boss’s political drama.
The Liberal Moron shirt proof
A customer posting as @crimelinespod described ordering a shirt to raise awareness of missing and murdered Indigenous women. Instead, the proof displayed a black shirt reading “Liberal Moron.” The screenshot below records the customer’s account. Complex also covered the complaint.
[Insert the “Liberal Moron” shirt proof screenshot here.]
Screenshot of @crimelinespod’s post describing the proof received for an MMIW awareness shirt order.
The juxtaposition is revolting: an appeal concerning missing and murdered women, answered with a partisan insult. The customer’s anger is entirely understandable. Getting a customer’s design right is the most elementary obligation of a custom printer; an explanation about an overwhelmed proofing process does little to make that experience less appalling.
The broader damage is to trust. A supplier that cultivates a combative political voice gives customers another reason to wonder how their own messages will be treated. Every public sneer makes the next service failure harder to separate from the company’s chosen personality. For a business entrusted with other people’s artwork and causes, that is a remarkably stupid reputation to cultivate.
Pandemic commentary from the corporate account
Sticker Mule’s official account also ventured into COVID commentary. In an archived December 17, 2021 post, it argued that severe restrictions failed because people ignored them, suggesting people would instead drink in apartments and spread COVID faster.
The following day’s archived post remarked on rising infections in New York City, then announced that the “fatality rate is almost zero,” punctuating the message with dramatic emojis.
The sneering certainty is the point. An official business account treated a public-health crisis as another opportunity to perform contrarian cleverness. Customers looking for a reliable printer were being offered the confidence of a barstool epidemiologist alongside their merchandise.
A company can publish whatever opinions it chooses and still be judged for their shallowness. The corporate logo gives a statement reach; it does not supply the expertise, context, or care that the statement lacks. These posts belong in the record because they show how readily Sticker Mule’s commercial voice became a vehicle for inflammatory commentary.
The selective outrage over hatred
Constantino’s appeals against hatred ring particularly hollow beside his rhetoric about transgender people. His advertised compassion seems to become much less generous when the people seeking it fall outside his political circle.
Journalist Ken Tingley quoted him using “the transgender scam” in a campaign commercial. His own essay, “We Need To Detransition America,” attacks public funding for transition procedures, particularly involving minors, while acknowledging adults’ freedom to make their own decisions.
Sweeping talk of scams and national detransition turns people’s lives into an instrument of political disgust. A slogan can flatten thousands of individual experiences into something an audience is invited to sneer at. That makes the language useful to a demagogue and corrosive to everyone expected to live under it.
His campaign made the implication clearer in an October 2026 release, listing a transgender flag outside his opponent’s campaign office among its complaints. A symbol recognizing transgender people became evidence the audience was apparently expected to find discrediting.
The message is repellent. He wants understanding for Trump supporters while his campaign treats a sign of solidarity with transgender people as a political stain. That is an embarrassingly selective version of human dignity.
His lyrics also invoked Mamdani’s foreign birthplace and portrayed him as a terrorist. The Guardian reported that he offered ten people $500 each to deliver an insult targeting Zohran Mamdani’s father.
A disability slur turned into a promotion
In a 2024 sponsored video, Constantino appeared with disabled comedian Ricky Berwick in a skit promoting “R-word pass” stickers. Public-radio reporting describes Constantino using the slur himself. Berwick was a willing collaborator and has defended him.
The New York Association on Independent Living and member organizations called for an apology and removal of the video. Their objection concerned a CEO and political candidate using degrading language as business promotion.
The gimmick is as juvenile as it sounds: a manufactured permission slip to say something offensive, sold through a company whose leader wants credit for opposing hatred. A comedian’s participation does not make every other disabled person’s objection disappear. The people being discussed have their own voices; they do not need a sticker-company executive to issue them an approved sense of humor.
Critics treated as people to be disciplined
The Times Union reported that Constantino wrongly attributed a DWI case to Philip Perry, confusing him with another man. Perry sued for defamation. Constantino acknowledged the mix-up; the paper reported the erroneous post remained online at publication in September 2026.
The same report described him invoking the Secret Service while seeking information from a Canadian commenter over a post he considered threatening. She called the contact intimidating.
Wealth and reach make careless accusations especially damaging.
In a June report, the paper described a voicemail to an 82-year-old Republican: “I think your behavior needs to be corrected immediately.”
That is the vocabulary of a petty disciplinarian who has mistaken personal wealth for authority over other people.
Campaign attacks and manufactured credibility
In October 2026, Constantino accused opponent Blake Gendebien of illegal dumping and presented drone footage at a news conference. WWNY reported that environmental officials found no violations in the complaint concerning Gendebien’s farm. State police also closed a related complaint; Gendebien’s campaign said the police matter concerned an unaffiliated property and that he was never under criminal investigation.
The sequence is an indictment of accusation as political entertainment. A news conference and aerial footage can give a claim the appearance of substance. They cannot manufacture the violation that investigators failed to find. The public deserves more than an opponent’s property turned into scenery for a campaign stunt.
There was a more direct case of invented credibility in a television advertisement. The Times Union reported that Constantino’s campaign falsely attributed this sentence to the newspaper: “Constantino is now guaranteed to be a major entity in Congress.” A spokesman acknowledged the quotation was inaccurate; Constantino said the ad had been updated.
Putting invented praise beside a newspaper’s logo is a grubby way to borrow authority. A candidate demanding respect for his voice should not need to put words in someone else’s mouth.
Workers behind the executive publicity
A June Times Union report revisited a settled 2012 Noteworthy lawsuit. A worker alleged Constantino, then president, dismissed her sexual-harassment complaint against a colleague.
In a separate case involving Sticker Mule itself, former production worker Tierra Bonefort filed a 2020 class and collective action against Sticker Mule and Print Bear. Her complaint alleged that the companies excluded night-shift premiums when calculating overtime, leaving workers underpaid, and supplied deficient wage statements. The case later ended in a court-approved settlement.
The distinction between publicity and responsibility matters here. A CEO’s reputation should depend on how the business treats the people doing its work. Marketing about generosity cannot answer a specific complaint about a paycheck. Workers’ claims deserve more attention than the executive’s talent for making himself the center of the story.
Sticker Mule’s own employment record also complicates its leader’s public image. CBS6 reported that the company laid off 68 Amsterdam employees in April 2025 as it pursued automation. Constantino defended doing more with fewer workers and cited the prospect of higher wages.
The people losing their jobs have to absorb the consequences of management’s decisions. The executive gets to explain why those decisions demonstrate vision. Any honest assessment of his record has to make room for the workers whose experience is less flattering than the corporate sales pitch.
The same CBS6 report quoted Constantino blaming “democrat economic terrorism” for damage to his business after his political advocacy.
That phrase is a revealing piece of self-pity. Customers choosing where to spend their money are exercising the same freedom a business owner claims when deciding what messages to promote. Dressing commercial rejection in the language of terrorism turns accountability into persecution and the executive into the hero of his own grievance.
Campaign financing and the advertising complaint
Federal Election Commission records show $17 million in loans from the candidate through September 30, 2026.
A separate controversy concerned advertising. Politico reporting reproduced by the Institute for Free Speech described an FEC complaint alleging campaign money promoted Sticker Mule, based on disclosures attached to business advertisements.
[Insert the Sticker Mule ad screenshot displaying the “Paid for by Constantino for Congress” disclosure here.]
His response to scrutiny was revealing in its own right. Politico reported that, when asked about the ads, Constantino called its reporter a “dipshit” and a “scumbag,” then declared, “You’re the enemy of the people.”
A funding question should produce an explanation. Here it produced a tantrum, complete with a borrowed authoritarian catchphrase. That is a pathetic performance from someone asking to be trusted with public responsibility.
An enormous bank balance can buy advertising, staff, and repeated opportunities to speak. It cannot buy the restraint required to listen or the judgment required to answer an unwelcome question. Business success is a poor substitute for character, and political self-funding provides no exemption from scrutiny.
Business sponsorship and campaign promotion
The Times Union reported that the Fonda Fair, operated by a tax-exempt nonprofit, promoted Constantino’s campaign events on Facebook. Sticker Mule was a major sponsor. The fair’s president acknowledged the posts should not have appeared.
A community institution’s audience deserves care. Commercial sponsorship should never become an excuse to treat that audience as a convenient extension of a political campaign.
Trump devotion as public self humiliation
The spectacle surrounding Trump supplies the backdrop: a 100-foot-wide sign, a bronze statue reportedly costing $250,000, and a 20-track album titled Thank You President Trump.
Constantino’s adoration of Trump is humiliating. The giant sign, the expensive bronze, the album of praise: together they resemble a prolonged audition for the role of favorite subordinate. The scale is grand; the posture is painfully small.
The spectacle invites the image of a political lapdog arriving with its own microphone and a monument to the hand it hopes will pat its head. A wealthy executive has the resources to make his devotion impossible to miss. That also makes the embarrassment impossible to overlook.
His own words make the judgment harder to dismiss. In podcast appearances reported by Mediaite, he said, “I think people should always be subordinate to the leader.” In another appearance, he declared, “We have a president who can control me.”
That is a remarkable sales pitch for someone who also promotes himself as independent. The boast collapses the moment Trump enters the sentence. Constantino demands room to exercise his own judgment, then volunteers an exception large enough to swallow it.
A representative needs the capacity to tell a powerful ally that he is wrong. Publicly advertising one’s willingness to be controlled gives voters reason to question that capacity. The humiliation matters because it exposes the hierarchy beneath the bravado: swagger toward critics, submission toward the president.
The consequences extend beyond the embarrassment. Customers, employees, and people caught in his public attacks have lives that do not revolve around his ambition. They deserve to be treated as more than an audience, an obstacle, or a useful target.
Customers have every reason to take this record into account. A business relationship requires trust, and trust is difficult to sustain when leadership repeatedly substitutes contempt for respect. Nobody owes Sticker Mule another order to demonstrate tolerance for its CEO.
Constantino has spent considerable effort making his politics inseparable from the company’s public identity. He can hardly complain when customers judge the resulting package. The groveling toward Trump is humiliating. The contempt directed outward is uglier. Together, they make a damning advertisement for the leadership behind the brand.